About Edge Broadband
At Edge Broadband, we believe everyone deserves access to reliable, high-speed Internet—no matter where they live.
After years of frustration with the unreliable service provided by larger Internet companies, Brian Madl set out to make a change. What began as a solution for his own home and a few neighbors quickly evolved into Edge Broadband, founded in 2012 (originally Whitewater Wideband).
From the very beginning
... our mission has been clear: to bring high-speed Internet to underserved communities often overlooked by larger providers.
While we started with wireless Internet, it became clear that a long-term solution was needed to truly meet the needs of our growing customer base. That’s why we invested in constructing our own fiber optic network. Fiber Internet offers unmatched speed, reliability, and resilience—making it the gold standard for Internet service.
Today, Edge Broadband is proud to be a family-owned, veteran-owned, and locally operated business based in Elkhorn, Wisconsin.
Under Brian’s leadership, our team continues to expand our fiber network throughout Walworth, Jefferson, and Rock counties, connecting more families, businesses, and communities to the Internet service they deserve.
We’re committed to staying local, serving our neighbors, and delivering the best Internet experience possible.
Edge Broadband’s commitment to quality service goes beyond just providing Internet. As a local company, we prioritize customer satisfaction and community engagement. Our team works closely with residents and businesses to understand their needs, ensuring we deliver a solution that truly works for them. By focusing on fiber technology and staying rooted in the communities we serve, Edge Broadband aims to set a new standard for Internet service in rural and underserved areas.